Most of the people around the world are already spending their money on online shops. That is because of the convenience and the fact that the items will be delivered right to their doorsteps.
Although online shopping has increased over the years, there are still some parts of the globe where people still resort to traditional means. For instance, the Indian market is still saturated by brick-and-mortar shops and people love to go to physical stores. Although there are most certainly some online shops that cater to the Indian market; there is only a small portion of their population actually using the medium. According to a report published by the Boston Consulting Group, about 75-80% of Indian internet users do not engage in online shopping. Despite massive efforts of online shops to entice customers to buy from them by providing discounts and freebies, there is still some work that needs to be done in order for them to truly convince the Indian demographic to buy things online.
That being said, what are the things that you can do in order for you to woo potential customers into buying your stuff online? Here are some tips:
1. Employ Automation Strategies
You want your store to be functioning 24/7 because you want the people to have the convenience of buying from your store at just about any time of the day. To do this, you can employ some automation strategies that will automatically log whatever it is that people order from your store so that you can take care of them as soon as you get back. This keeps the orders coming in while also giving you some time to rest.
2. Solve a Particular Need
If you want to attract customers to your online store, you have to have a good website that is pleasing to the eyes. A beautiful and minimalistic online store will allow your customers to fully enjoy their shopping experience. It also breeds trust since a well-looking store is always something that is well-thought out. Apart from that, there is no better promotion than having some satisfied clients. If there is something that they want to ask you about your products, make sure to provide the information that they need as soon as possible.
3. Marketing and Media Coverage
As with any other business, online stores should always follow a more aggressive marketing approach. You have to explore all of the possible avenues and market your products through that media.
This includes print ads, online ads, PPC, SEO backlinks, etc. You may also want your local news outlets to catch wind of your business and if there are any mentions of your products, make it prominently known on your website.
4. Include Testimonials and Certifications
To add to the previous point, you also want to make it known any awards and recognition that your brand has received. This is so that whenever they conduct some research about your business that they can verify if you’re actually telling the truth or not.